OUR COMPANY
HISTORY

1896: The founders’ father, Georgios Pittas, advertises in the Estia newspaper his business “Edodimon Apoikiakon” situated on Stadiou Street, downtown Athens. The then-famous Hymettus honey is one of the products he advertises.

1928: Alexandros & Panagiotis Pittas founded the company on Sokratous Street and introduced a pioneering initiative that radically changed the way honey had been marketed and distributed, offering Greek honey in small packages under the brand name Hymettus Honey Attiki. As outward-looking entrepreneurs, they began exporting part of their production and participated in major international exhibitions, receiving distinctions and awards since the early 1930s.

1950s: Attiki-Pittas moves to its new facilities in the area of Peristeri. The family grows with FINO honey, in its characteristic yellow packaging featuring a little boy named Fino, particularly beloved by children of that time. The company expands beyond Greece and enters new international markets such as the USA, Canada, Australia and several Middle East countries.

1960s: The Company keeps growing in both the Greek and international markets. New products are launched, such as jam and floor wax (made from natural beeswax), as well as innovative honey packaging formats, tubes and small individual portions for HORECA sales.

1970s-1990s: Following the passing of the founders, the Company is managed by Panagiotis’ children, Alexandra and George, along with their aunt Eleni, Alexandros’ widow, with the aim of maintaining and further developing its business. In the 1990s, two innovative packagings were developed: Attiki Smart Pack honey and Attiki PET bottle, featuring a controlled-flow silicone cap. Both packagings have been awarded. During the same period, the current Quality Assurance Department was established, staffed by experienced scientists responsible for ensuring compliance with legal requirements, production specifications and promoting research.

2000s: The Company moves to its new state-of-the-art facilities in the region of Kryoneri, with one of the highest-end honey quality control laboratories in Europe. An Apiculture Development Department is created, providing advisory support and training to beekeepers and actively supporting research on honey and bee products. The Sales Department is reorganized and the Company continues to expand into markets abroad. Attiki honey becomes the official honey of the Athens 2004 Olympics and is offered as a gift to all athletes. Maintaining the same quality standards, values and founding vision, Attiki–Pittas expands its product range to include traditional Greek delicacies such as halva (classic and honey halva), jams, vanilla sweets and loukoumi.

2010s: Launch of the “Beecome a friend” campaign, which aimed - through a special microsite - to provide detailed information about the importance of bees, Greek apiculture and Greek honey.

2020s: The Company’s strategy focuses on sustainability and the values it represents. It aims to protect the environment, support professional beekeeping in Greece and evaluate and reengineer the company’s processes.